Friday, July 31, 2009

Merci!

In case you missed this...


After selling their children's-wear label 'Bonpoint',
Marie-France and Bernard Cohen
have opened a fabulous Parisian concept store called 'Merci'.

With a desire to embark on a new challenge,
they also wanted to create a business that
gave back something to the world
(all
profits go to children's charities in Madagazcar and India).




Located in an old 1500 square meter wallpaper warehouse,
'Merci' boasts
lofty 'market-place' layout with a arty but relaxed homely feel
where shoppers can walk from room to room
and experience a totally new lifestyle concept as they go.








There are corners that resemble a book store,
a cafe, a gallery, a vintage clothes boutique,
a flea market, a local florist, a crafts corner,
a designer warehouse etc - all done in exquisite style.




To add to the mystique and draw on people's desire to 'discover',
shoppers are encouraged to dig through
old chests overflowing with clothes,
flick through dresses hanging in an old-fashioned armoire,
pull out drawers filled with things to buy,
or simply climb up the step ladder in the library
of vintage books to find the perfect item to purchase.






All merchandise is bought at manufacturer's cost and
the discount is passed on to the shoppers,

and with clothing lines like YSL, Stella McCartney,
and Bonpoint as well as furniture collections created especially for Merci,
it’s hard to resist walking out of there empty handed.



Elle Decoration UK quotes Marie-France saying;
"I wanted to create a human place,
not a ghetto of luxury or a bargain-basement stereotype
",
and "Merci reflects the way we live today:
no one buys only inexpensive things or only high-end pieces,
they mix. It's like life - no one is just one thing
.".


I think she got it absolutely right - merci Mari-France!


MERCI, 111 Boulevard Beaumarchais - 3rd
Tel : 00 33 1 42 77 00 33
Open daily Monday to Saturday 10am-8pm
Métro: Saint Sébastien Froissard, Line 8


Some other places you can read about 'Merci' here:
un
deux
trois
...bon nuit!





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